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personalized"Customized" means that something has been changed or altered to make it different from all the other ones in some way (to work better for a particular purpose, or because of someone's. To personalize something: to adapt it to the needs/wants of one person. For me it implies that you take into account that person’s personality. I personalized this mug for you by putting your picture on it. Personalized = something that has been changed to make it more special to you (the object is now unique) - Every bracelet is personalized by engraving the owner's name on it.

"customer" refers to a person or organization that purchases a product/service from a business. "client" has a similar meaning, but it usually refers to a customer who requires custom or personalized.